With Semrush we can also do a keyword study and get related keyword suggestions that may interest us to improve our positioning.
In this case, what we will do is to enter in the search engine a keyword instead of a domain.
The Semrush tool suggests a list of phrase matching keywords that have a semantic relationship, also facilitating the average monthly searches of each of these “suggested” keywords.
This can come in handy for discovering new long tail or long tail keywords .
It also gives us a list of related keywords that users are looking for, whether they are synonymous terms or “poorly written” variations of the keyword, as we see in the lower catch:
7.- Analyze the difficulty to position a keyword
Another of the options that gives us Semrush is to analyze the difficulty with which we can find when positioning for a particular keyword. Not to take it to the letter, but it serves as a guide.
To indicate the difficulty of positioning, this tool of Semrush (Keyword Difficulty Tool) what it does is to calculate in percentage of the 0 to 100 the difficulty that we can have to reach our competitors by that keyword.
The closer to 100, the greater the difficulty. In the example above, we see that the difficulty in positioning the keyword “running shoes” is 82.59%, that is, high.
The tool also gives us the number of times that keyword was searched for the month (average) and the number of URLs displayed in the organic search results for that particular keyword.
As you will see, Semrush gives us a lot of possibilities to analyze our competition to unsuspected limits.
The tool is constantly incorporating new features, which we will add to this guide of Semrush as they consolidate.
For example, it currently has in beta, currently only available for the US and UK databases, a feature to investigate the competition’s video advertising. This can be quite interesting considering the pull of advertising on Youtube, so it will be necessary to follow the track of XD.
5.- Analyze several domains at once with Semrush
In a previous point of this guide of Semrush we had already mentioned the function of Domain Vs Domain, but now we are going to see it in more detail because it is a quite useful option, since it allows us to compare up to 3 domains at the same time.
In this way, we can obtain the data of the keywords that have in common the domains that we want to compare and analyze, whether organic or paid, and the positions of each of the domains for each of the keywords.
Here, for example, we can see semrush alternative the organic keywords competing for amazon.com, eBay.com and shopify.com , the position of each domain for the different keywords, in addition to the average monthly searches of the keywords.
In this other catch, we see this same information but in this case related to payment keywords:
And here we come with this tutorial from Semrush. Any doubts, comments? Tell me!