Did Apple bring technology to people, or was it the other way around?

Apple Technology

Under a tree, Isaac Newton waits for an apple to fall on his head to unleash his imagination. This was the original design of the very first logo with which Apple, in April 1976, took its first steps in technological development in Palo Alto, California. Now apple is celebrating his 40th anniversary, you can not leave out the legacy of one of the most revolutionary companies in history. One that precisely changed the interface of relationships between users and devices. For a simple sample, just review what was the appearance of the Apple II (1977), which was not the first on the list of personal computers, but was one of those that started mass-computing and you can also checkout the latest apple tech from Justgoodbites.

Carlos Meneses, an Apple expert and computer engineer, recreates this moment as the appearance of the “first candy” of the technology industry. “Until the mid-1970s, companies were busy developing technology for the big ones: NASA, the FBI, and oil companies. It was Apple that introduced the idea of ​​offering a comprehensive product for a public that knew little about computers, “he says. And, indeed, it was so. While other companies sold computers in parts, Apple was among the first to market a computer that integrated everything. In this way, the technology was accessible to the most common of mortals. Three years after harvesting its first success, the company introduced Apple Lisa, a resounding commercial failure, but pioneering in what would be the computer development of the next decades. Among other features, this standardized the use of the mouse, virtual memory, multitasking, etc.

Something that would be the basis for one of his badges, Macintosh. Its shocking commercial of the Superbowl of 1984 was the signal that Apple was going to take an unexpected turn in the technology industry. For Andrea Mendoza, programming language specialist, Mac was an Apple career against Microsoft and IBM to create their own software. For the posterity was something ingenious, according to Mendoza. On the Mac, the user could preview their page layout. In simple words: even before this time, people saw the words on their screen as if they were characters of a typewriter. Steve Jobs introduced the technology that allowed changing letter typography and viewing them instantly before printing a document. Already in the decade of 1990 would come another success of Apple, the iMac. For the first time in history, users no longer needed to have ample space for their computer. Apple simplified all this, reducing CPU and monitor in one. But that would not be all that came with the iMac. Jobs’s obsession with mice became plausible in this model. To differentiate itself from the technology developed by Xerox, Jobs introduced the concept of a single-button mouse. This would be the beginning of the current Mac mice, which have a single body without buttons.

At the beginning of the 21st century, Jobs was looking for a new revolution in technology. That would be achieved with the appearance of the iPod in 2001. This was the first in a series of players that would have ample storage capacity for music, video and photography. One of the greatest legacies to history that has left Apple in these 40 years of life has been the iPhone. This device changed the relationship between the user and his smartphone: the device allowed the consumer to touch his screen and order what to do. For Mendoza, this meant a change in user psychology: “Touch screen technology emulates people’s ability to manipulate objects. In his view, this allowed users to feel that they ‘touch’ the software.

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