The digital world is becoming more mobile. Desktops lose market share relative to smartphones and tablets. In order to respond to this mobile trend, there are three possible strategies. You invest in native apps (iOS, Android, etc.), go for a mobile website (m.site.nl) or choose a responsive design. Which strategy you choose depends on a large number of factors.
The main advantage of responsive design is that it looks great on both desktop, smartphone and tablet. If you choose a responsive design, the steps below can help you make your strategy look good.
1. Is this the best strategy?
Does the choice for responsive design give you a strategic advantage? Is the timing good? Check your website statistics. Is it already widely visited from a mobile device? Or is the usage share still below 10%? Then it may be better to wait.
2. Provide mobile priority
Once you have chosen a responsive design, it is important to give mobile priority. A mobile screen is much smaller so you have to make choices that you will and will not show to visitors. By giving mobile priority, you are automatically forced to make choices that are important.
3. Sort important content
Put all content blocks you have available in order of priority. This will help you to make the necessary choices on smaller screens. Mobile design is the art of omitting.
4. Choose ‘breakpoints’
Within a responsive design, you show a different design for different screen resolution groups. Screen width is leading to this. A desktop is wider than a tablet. A tablet is wider than a smartphone. The point you choose for another design is also called breakpoint. You can base your choices best on the most popular devices like an iPhone, Samsung Galaxy and iPad.
5. Choose your design elements
Each design will contain different ‘building blocks’. These design elements or ‘design patterns’ are important in the user experience. Keep them as simple as possible and do not especially make it difficult for the user.
6. Create wireframes
Wireframes are wire models of your ultimate design. Work out any future screen in a wire model. Do this for any resolution group (breakpoint) you want to support. This is a labor intensive job, but you will notice that you gradually add more logic to your design. After all the wireframes have been worked out, make a final design.
7. Choose your tool
There are various frameworks and CMS and support responsive design. Make sure that everything is properly connected. Remember that text, graphics and video should also be well-scaled in your responsive design. Various responsive tools are available.
After all previous steps have been completed, we will only start with the actual development of the website. These are expensive hours, so we can better make sure everything is 100% clear beforehand.
Screen resolutions are a jungle. More devices mean more resolutions. Test on as many devices as possible. Call for help from employees, family, friends and acquaintances (or enable a professional party). A poorly tested responsive design gives more headache than benefits.
You are now ready to launch your responsive design and are prepared for the mobile future. You will see that the percentage of mobile visitors on your website is growing fast and that they stay longer than before. In the past, these visitors clicked away as soon as possible, but now they get the service they deserve.
Want to measure more about responsive design? Then consult the Las Vegas Web Design right away to get your queries answered within shortest time possible.